One Degree Of Separation

Any chance that the best sales presentation some of your account managers have made lately is the one they gave you about why they aren’t doing any better than they are?

Have you noticed that the landscape has changed in your business marketplace? It has changed. It has changed greatly over the past 3 to 5 years. It is constantly changing. Remember back when you knew each competitor in town? Tried lately to count how many competitors are now in your market? To compete effectively in today’s marketplace, companies have to find ways to differentiate themselves from the competition.

There was a time when having your account managers wear nice suits separated you from the competition. Today, the competition is wearing nice suits. Remember when cookies gave you an advantage? Today, there are so many cookies out there, one could conclude the “cookie business” is the place to be.

Ever wonder what a paralegal is thinking when an account manager explains that one of the advantages of doing business with your company is that their work will be checked by a “quality control” department? Or, how many times she has heard that before? Remember when pick up and delivery made you different? Today, it only makes you like everyone else.

Ever wondered how you could take the basic service you provide and “repackage” the message in a way that allows a potential customer to sense how your company is different…and better, than the competition?

Looking ahead…this we can know. The landscape will continue to undergo change. Leading companies will be “leading companies” because they recognize those changes and adapt to them.

We can help. Our sales training is adapted to the current market conditions, making it possible for those who attend our training seminar to compete much more effectively for their share of the market.

The brochure enclosed outlines the course content for the 5-day training seminar, and it indicates the training schedule for the fourth quarter. Give us a call if you would like to learn more or to sign up one or more of your account managers.